Industry 241

Industry 241 is a student-run marketing consulting agency that promotes professional development and team-building skills by competing in case competitions and providing marketing services to our sponsors.

Our mission is to apply what is taught in the classroom to real-world situations. Members of Industry 241 have the opportunity to network, get creative, and build their portfolio. Each semester, Industry 241 will enter a case competition where we will employ our creative and management capabilities while working in a fun, innovative, and collaborative environment.

For companies who decide to sponsor AMA and become Platinum Sponsors, Industry 241 will provide them with our marketing services. Through CSULB we have access to Qualtrics, a private research software company, and IBISWorld, the world’s largest independent publisher of U.S. Industry research. Using these tools in addition to our AMAzing creative team in Industry 241 we will provide written reports for Platinum Sponsors that will include:

  • Industry Analysis
  • Company Analysis
  • Competitor Analysis
  • Target Market Research and Analysis
  • Possible Marketing Tactics

For sponsors who decide to become Gold Sponsors, Industry 241 will provide a brainstorm of potential marketing tactics: gorilla marketing, events, print media, social networking, etc. These creative concepts will be formatted into a written report for our Gold Sponsor.

If you are interested in getting involved with Industry 241 and are a member of AMA, email or contact our Executive Director Carlos Martinez:

For professionals, corporations, or small businesses that are interested in becoming a sponsor of AMA please email


Want to stand out from others? Want hands on experience? Want to expand your portfolio?

Industry 241 is looking for enthusiastic AMA members to join! You must be an AMA Member and also an undergraduate student.

For any questions, please email

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1250 Bellflower Blvd.
Long Beach , CA 90840
College of Business Administration