Category Archives: Uncategorized

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Welcome Back AMAer’s!

Hey AMAer’s! We hope you all are having a great first couple days of school! Remember to start off strong, to lower the stress levels later on in the semester. Speaking of starting off strong, if you guys have walked by the student bookstore this week, you would have noticed that AMA is working hard at the backpack check-in’s. Feel free to stop on by to say hi or to ask any questions about what we have planned for you all later in the semester!


First General Meeting

The day has come! Our first general meeting will be on September 8, 2014 at 5:00 p.m. in CBA Room 139! We cannot wait until we see all of your AMAzing faces and hear all of your crazy summer adventures. Feel free to invite any potential AMAer’s; this will be a general information meeting that will go over the fundamentals of our organization. We hope to see you all there!

AMA Car-Wash!

This Saturday August 30, 2014 we will be hosting a car wash event from 10:00 a.m. to 2:00 p.m. at Quality Assured Collision Center Inc. in Long Beach. We will have your car squeaky clean, in return for a donation! All proceeds will go towards our NOLA Conference trip in the Spring. Invite your friends, family, neighbors, even your new classmates! Hope to see you all there!

Car Wash Flier4_2014

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Final Spring Meeting!

This past Monday was our Final Meeting of the Spring Semester!

Speaker: Jennifer Gaines

ADP-logo1During the meeting we had the pleasure of having Jennifer Gaines as our guest speaker. Jennifer is a Sales Recruiter for ADP, an Automatic Data Processing, Inc. known as one of the largest providers of business processing and cloud-based solutions – including payroll, talent management, human resource management, benefits administration and time and attendance – to employers and automotive dealerships around the world. ADP serves about 620,000 organizations in more than 125 countries, including 425,000 small-business clients and 26,000 vehicle dealerships. Over 80 percent of FORTUNE 500® companies and more than 90 FORTUNE 100 companies use at least one of ADP’s services.

ADP is Hiring! 

As Sales Recruiter, Jennifer is currently looking for Seniors/ Recent Graduates for the following position:

Position: Outside Sales Representatives

Candidates will provide solutions for other companies i.e; small business services

  • Looking for candidates who are excited, money motivated, have high energy, and are ready to learn and grow

Full Time Position: Includes Benefits

Digital Interview will be given for upcoming candidates.


For more Information, feel free to contact her at

For Networking or Referrals, add her on LinkedIn: Jennifer Gaines


-Upcoming Events-

-Donate Life Walk/Run-

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When: Saturday, April 26th

Time: 7:00 AM

Location: California State University, Fullerton (CSUF)

*Carpool will be provided! We will meet at the CSULB Pyramid at 6:00AM **

-Elections Next Monday- (4/28)

Make sure to come out and support your AMA candidates!

-AMA Banquet-

banquet-tableJoin us to celebrate a successful and AMAzing year!

Date: Saturday, May 3rd

Time: 7:oo-9:00 PM

Location: Buca di Beppo

1670 S Pacific Coast Highway, Redondo Beach, CA

Price: $20



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TRAVIS BUCHANAN – Earn a Living Doing What You Love to Do

Key Take Away:

You can earn a living doing what you love to do if you’re willing to do the hard stuff.

Focus on milestones as meaning, leads to identity crisis eventually
Meaning beyond milestones and accomplishments creates clear perspective on life

What Do You Love To Do
List things you love to do, get to the core of what you love, explore activities based on those

How Do You Earn A Living Doing What You Love To Do
Make Yourself Very Valuable: Skills, Control Money, Relationships w/ skills/money
Build Skills: By reading, watching, doing, listening (to mentors)
Build Relationships:

  • Key is trust: Character (integrity/intent) & Competence (Skills & results)
  • Build Your Brand: Around Trust…Abilities, principles (integrity), meaning (Intent)
  • Expose Your Brand: Face to Face, Get Involved In Groups, Use Social Media
  • Actually Build: Find mentors, join groups, go to conferences, use social media

Great at conversations: Intros, Questions, Similarities, Follow Up

  • Nurture Relationships: Keep in touch, Help if you can, Make introductions.
  • Why: says you can help, care, got their back, thinking of them, not selfish, not beg
  • How: contact management, all info, keep notes, categories contacts, search



Introductory Phrases:
Hi I’m…..
How did you hear about…get involved with…(this event/group)
Do you know anybody else here…in the group..etc.
If not a conference or face to face meeting try:
I was referred to you by…
“Jim” thought I should reach out because…

***Other Intro Topics If Appropriate:***
The weather, the weekend, news/events, your surrounds

Ask Questions About Them:
Do you live in the area?
Where did you grow up?
Is that where your parents are from originally?
Do you have siblings?
Are you married? Do you have kids? What ages?
Do you work in this area? What do you do for a living?
What’s a typical day like?
How long have you been there?
What were you doing before that?
What do you do for fun? How do you spend your free time?
What do you do to relax? Do you play sports? Music?

Find Similarities:
During conversation make note of similarities (golf, reading)
Offer Reasons To Follow Up & Stay In Touch:
I’d love to stay in touch…grab coffee/lunch to…
I’m very interested in…
I’d like to introduce you to…

How To Make Introductions

  • Ask for permission from both parties independently
  • Introduce how you know each party & similarities
  • Clearly describe the benefit/intention to both
  • Provide contact information for both parties

Keys To Building Relationships
Meet anybody and everybody
Be curious, genuine, and passionate
Get comfortable with uncomfortable
Keep in touch with everybody
Make Relevant Introductions

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AMA’s 36th Annual International Collegiate Conference

-Take 5: Return of the Marketers-

On April 10-12, 2014, our CSULB chapter attended AMA’s 36th Annual International Collegiate Conference in New Orleans, Louisiana. We were able to learn from established marketing professionals representing companies such as Hershey’s, Coca-Cola, Northwestern Mutual, Burger King, and many more. Although we had tough competitions against other AMAzing schools nationwide, CSULB came home with the following awards:

  • 2nd place: Best use of conference theme in our booth

  • Outstanding Marketing Week Activities

  • Placed top 15 chapters, out of 390 chapter nationwide!

  • Outstanding awards for: Marketing Week, Chapter Planning, Professional Development, Communications , Fundraising and Communications and Community Service

We would like to thank every single one of our AMAzing members and executive board members for the support the entire year! Our hard work paid off and remember, our success would not have been possible without you all! We couldn’t be any prouder of our team!

Cheers to an AMAzing year! 

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Vipe Desai: HDX

This past Monday was our Eight General Meeting of Spring Semester. Time passes by so fast, right?

Speaker: Vipe Desai


During the meeting we had the pleasure of having as our guest speaker Vipe Desai. Vipe is the CEO at HDX Hydration Mix,  the healthy sports drink that helps athletes replace water, electrolytes, and minerals before, during and after training or competition.

“Vipe Desai has held numerous roles in the action sports world over the years, and his tireless passion and entrepreneurial drive led to his latest project, HDX. Desai had been on the path of starting his own company for several years before circumstances, planets, tarot cards, and all signs pointed to the fact that the time was right to launch a beverage business with a twist. Vipe put his plan into action for HDX, which focuses on selling a specially-formulated, natural “hydration mix”—a powdered beverage that you add to water. HDX is targeting core action sports retailers with the value proposition of adding an additional revenue stream for shops with sales of the low calorie, vitamin enriched mix, as well as renewable water bottles which take up minimal counter space and offer keystone margins.” (Source: Business Transworld)

He is also Board of Director at Ocean Champions and Chairman of the Board at Rob Dyrdek Foundation.

Vipe’s passionate speech and life trajectory  left many of us inspired and willing to listen and learn more!

His advice to our members were simple yet extremely powerful and essential:

  • Find your true passion
  • Always keep an open mind
  • Explore the world
  • If something goes wrong, learn from these experiences.

“There is always another bus”

Make sure to follow Vipe updates on


Twitter and Instagram: @vipedesai

Interested on HDX Hydration Mix? Find more info here:

Vote AKA


Two members of AKA, Agatha Gucyski and  Kalien Clark came to our meeting to personally share a little bit more about their goals and future plans for next semester. Don’t forget to vote here: and heck your e-mails  to cast your votes MARCH 21-26

14 days until NOLA!

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We need your help with our Booth Competition. NOLA meetings are held every Monday after our general meeting and Wednesdays at 5:00pm.

E-Board Elections


Looking for professional experience? Resume builder? Networking and leadership Skills? This is your chance!

Our E-Board Elections for Fall Semester are coming soon. For more information, contact President Carlos.

Mind Sumo


Interested in getting noticed by companies like Mattel, Microsoft, or Facebook!? Sign up for MindSumo for future challenges by these companies and more!

Have an AMAzing rest of the week and a safe and fun Spring Break!

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Alumni Panel

-Alumni Panel-

Almuni Panel Contact Info

This past Monday, we were lucky enough to have three AMA Alumni share about their professional experiences once graduating. They all gave great advice and networking strategies that were helpful for them during their undergrad years. Their contact information is provided above.

-21 Days Until NOLA!-

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This year’s Conference is just around the corner! For those of you going, NOLA meetings are held every Monday after our general meeting and Wednesdays at 5:00pm. Here is some basic information regarding the Conference thus far:

WHEN: The conference runs from April 10-12. CSULB members will be leaving earlier from April 8th/9th till 13th/14th.


  • Conference will be $220
  • Hotel ranges from $100- $190 (entire trip)
  • Airfare: Ranges from $250-$450
  • Food & Beverages: $150- $200 (entire trip)


Broomball Flyer


-Firm Tour-

Company: IGNITED Ignited

Date: March, 28 | Time: 2pm- 3pm

For more information regarding the Firm Tour, email Armaan & Sebastion at

-Beach Clean Up: Sunset Beach-

Screen Shot 2014-03-18 at 3.11.53 PMHelp clean Sunset Beach with AMA! We will be meeting in front of the CSULB Pyramid on the following day and time. *Carpool will be provided*

When: Saturday, March 22nd

Time: 11:00 AM – 12:30 Pm

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Logo_GraingerThis week we had a representative from Grainger,a FORTUNE 500 Industrial Supply Company. John Hurley, a Territory Sales Managers for the company, spoke about his position under the branch and full time positions being offered under retail. For more information on the positions, make sure to contact CSULB’s Career Center regarding Grainger’s upcoming visit. | 


-NOLA: Marketing Conference Information-

2014 ICC Banner

This year’s Conference is just around the corner! Here is basic information regarding the Conference thus far:

WHEN: The conference runs from April 10-12. CSULB members will be leaving earlier from April 8th/9th till 13th/14th.


  • Conference will be $220
  • Hotel ranges from $100- $190 (entire trip)
  • Airfare: Ranges from $250-$450
  • Food & Beverages: $150- $200 (entire trip)


-Google Marketing Challenge-

Screen Shot 2014-03-11 at 5.19.02 PM The Deadline to form teams is Friday, March 14. Once you’ve created a   group, pleas e-mail team member’s name, email, & phone number to 

For any more information regarding Industry 241, make sure to contact Jimmy through email.


-Firm Tour-

Company: IGNITED Ignited

Date: March, 28 | Time: 2pm- 3pm

For more information regarding the Firm Tour, email Armaan & Sebastion at



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Speaker Series: Coca-Cola

Speaker: Angelo Lombardo

Sr. National Sales Leader

“Angelo grew up in Southern California.  He did his undergraduate work at the University of San Diego where he graduated in 1989 with a degree in communications and a minor in business administration. In addition to his undergraduate degree, he holds a Master’s of Business Administration from UC Irvine’s Paul Merage’s school of business.

Angelo has a strong history with Coca-Cola.  In his previous role as the Vice President of Business Development, he reconstructed the food service organization’s selling and account renegotiation process.  In addition, he managed the Region’s roll out of Freestyle, Coca-Cola’s most innovative platform in the last fifty years.  Prior to the business development role, Angelo managed Coke’s efforts in the airline channel where he drove share from 55% to over 90%.

In his current role, Angelo Lombardo manages all aspects of Coca-Cola’s West Region business with Sodexo, the nation’s fourth largest foodservice provider.  His duties include leading West Region personnel in the identification and maximization of new sales opportunities, the execution of marketing initiatives, and ensuring continuous profitable growth in both sales and volume.”

Things he learned with 



Be true to the values of your brand

Coca-Cola Core Value: Bring joy to people’s lives every day.

“Never commoditize the brand.”

Activate the brand

How do you bring the values of the brand to life in the marketplace?

Importance of discipline in terms of what you want to do.

“If you activate the brand in the wrong way, the relationship with the customer is broken.”

Innovate the brand

Take the core value of the brand and adapt it to today’s lifestyle.

Customization: In order to keep the brand alive you need to keep the brand current

“Today is all about what you want and when you want it.”

Example: Freestyle Machines- Good feedback and interaction with the brand

Protect and maintain the value of the brand

“Brand Parents”:  It’s your job to protect and make sure you don’t violate the values proposed by your brand.

Student Question: Why Coca-Cola is not attached to all the brands they own?

Because it can devaluate the image of the brand if it violates the values proposed by the company.

2020 Vision

Where do you think society is going to be in 2020?

Example: PET Recycling

Concern on wasting product. Goal: Be waste neutral by 2020.

Embracing the beauty of diversity

“America is beautiful”

Responsible Capitalism

We need to be part of the solution. We have a social license with our communities in how to do business in that space. Coca Cola wants to invest equally in each part of the world.”

Marketing as a Passion

“Marketing is a great career because you can take a product and make something good from it. You can make people’s life better; you can create a better world.”


You can follow Angelo’s semi- monthly blog on leadership at:


Twitter at: @alombardomba



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General Meeting – February 24, 2014

Recap from Monday’s Meeting:


1) NOLA INFO (Check out our previous post)



Date: March 15 | Time: 10AM- 2PM


Place: Khoury’s Restaurant in Long Beach

CSULB AMA members –  $5 / Others: – $7


Speakers coming:

Eric Monacelli

Company: Naughty Dog

Position: Marketing ManagerGT-logo

Michael Patcher

Gaming Research Analyst

Position: Managing Director


3) MindSumo 


Sign Up!

Most Referrals Contest 

- Referrals are entered into monthly cash drawing

- Also win apparel and MindSumo Swag




4) Google Online Marketing Challenge 

Follow them on Google +

Industry 241 paid members should start forming teams (3-6)

For more information, contact Director of Industry 241, James Borland :



5) AMA Open Micdownload

Day: March 14th

Where: TBA

Time: 7pm- 9PM

Want to participate? Contact Director of Community Service,

Yessika Chacon:



6) AMA Hiking

Location: Donal Trump Trails, Palos Verdes

Date: March 7th

Time: 10AM (we will meet at the Pyramid)






7) Activities


An icebreaker activity where AMA members interacted with each other by  introducing themselves, and finding people who match the traits on the card.


AMA members were separated in seven teams and given the project assignment, to brainstorm ideas and come up with a  marketing plan for our booth at Nola 2014. The goal was to be creative, innovative and to work as a team! Each group selected two members to present their plan to the audience and some E-board members voted and selected the three best ideas.

It was a great opportunity to experience in first hand teamwork, creative planning and time management. AMA members exceeded expectations, showing how intelligent, creative and professional they are. Thank you for your collaboration and great ideas!




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NOLA 2014 “TAKE 5: Return of the Marketers”


2014 ICC Banner

The theme of the 36th Annual International Collegiate Conference will be

“Take 5: Return of the Marketers” 

The AMA International Collegiate Conference is one of the best investments you can make as an aspiring marketer. The Collegiate Conference can inspire and give the tools you need to start your career as a young marketing professional.

Actual Conference: April 10-12, 2014

4/10/2014 8:00 AM – 4/12/2014 9:00 PM

CSULB will be there from April 8/9 – April 13/14

Location: Sheraton New Orleans. 500 Canal Street, New Orleans, LA 70130

Here are our AMAzing keynote speakers:

· Dave Delaney, President, Dave Delaney Consulting (Thursday at 7pm)

o Topic: Your Network is More Important Than Your Resume

· Luke Wyckoff, Chief Visionary Officer, Social Media Energy (Friday at 5pm)

o Our highest rated speaker from 2013 returns to as our keynote!

What companies will be speaking at the conference during our Friday (April 11th) Experience Speaks Sessions (10:30 and 11:30am)?

· Converse Digital (Topic: How To Find The Invisible Job)

· Facebook (Topic: The era of Innovation and Business Personalization )

· Lamar Advertising (Topic: How Mobile & Social Marketing Is Igniting the Digital Out-of-Home Industry)

· The Coca-Cola Company (Topic: Can Brands Still Become Icons?)

· The Hershey Company (Topic: The Hershey Way of Marketing)

· Yep Roc/Redeye (Topic: Strategic Marketing in the Music Industry)

What companies will be speaking at the conference during our Saturday (April 12th) Experience Speaks Sessions (10 and 11am)?

· Ashley Furniture/City Furniture (Topic: City Furniture / Ashley Furniture HomeStores – the power of a brand)

· Burger King (Topic: About to Graduate…What’s Next?)

· Sephora (Topic: Marketing Actually [Is All Around in Retail])

· Social Media Energy (Luke Wyckoff, our Friday keynote, returns in a smaller, new session)

· Strategic Resumes (Topic: Is Your Resume Ready, or Not?)

· Wix Lounge (Topic: Create a Stunning Online Resume – No Code Required)


  • Conference: $200
  • Hotel: $100- 190 for the whole trip
  • Airfare: $250- 450
  • Food/Beverages: $150- $200 For the whole trip

One of the best investments in your career!


IMPORTANT! Register by 3/10/2014 11:55 PM for early registration fee



For more information,  contact :

Carlos Martinez (

Renee Morales (
1250 Bellflower Blvd.
Long Beach , CA 90840
College of Business Administration